Bud Light NFL
It’s only weird if it doesn’t work, right? For fans, game day rituals are necessary. Lucky socks, a secret handshake. Many believe the things they do on game day can, and do, influence the outcome. They’re not watching their team, they’re helping their team.
Bud Light’s NFL sponsorship was in its second year and instead of simply showing NFL fans happily drinking Bud Light, we decided to tap into an insight, something to humanize fans. We landed on fan superstitions, which led to a fun exploration and depiction of all the ways we fans help our teams—with a Bud Light in hand, of course.
The campaign struck a chord and outlets began talking about it. We had Skip Bayless mentioning us on ESPN, the team over at Good Morning America featured the campaign and tagline in a segment about fan superstitions and it even birthed its very own Wikipedia page.
