Cory Smith is a Creative Director based in Copenhagen, Denmark.
Hey, I’m Cory. I’m a creative director with international experience. I’ve spent the bulk of my career developing work for some of the world’s most well-known brands.
I got my start in San Francisco at a boutique called Black Rocket founded by some incredible ex-Goodby folks. But most of my career was spent in New York — at places like BBDO, Saatchi, Translation and Chiat NY among others. After years of subway commutes, I took on a new challenge and made the move to Copenhagen, Denmark. It’s been a great experience, delving into a new culture and ways of working to keep me agile and add to my international knowledge.
Along the way I've gotten to work across a wide range of clients and categories — beer and spirits (Bud Light, Patrón, Stella Artois) professional sports (Brooklyn Nets, NFL, USTA), tech (Dell, Yahoo) and CPG (Coca-Cola, Gillette, Danone). One of the projects I’m most proud of is being part of the team that launched a brand at the Super Bowl when we introduced Bud Light Platinum.
These days I'm an Executive Creative Director at VML Copenhagen, overseeing brands like Dell EMEA and the European Commission, while leading a creative department of nearly 60 people.
Select clients include: Coca-Cola, AB InBev, Walmart, Dell Technologies, NFL, Patrón, Gillette, Brooklyn Nets, European Commission, Siemens, Pepsi, Volkswagen, Yahoo!, Washington Capitals, USTA, AOL, Washington Post, Cleveland Clinic
Awards: One Show, Effies, Addys, Comm Arts, Caples Awards, Webbys (I still have yet to win at Cannes, but I haven’t given up either)
I currently work at—
VML Copenhagen
In the past, I’ve worked at—
BBDO NY
TBWA\Chiat\Day NY
Saatchi & Saatchi
Arnold
Cramer-Krasselt
Translation
Hill Holliday
McKinney
TAXI
Grey
Ogilvy
VaynerMedia
Clients I've worked for include: Bud Light/AB InBev, Coca-Cola, Walmart, Dell, NFL, Patrón, Gillette, Siemens, Pepsi, Volkswagen, Brooklyn Nets, Washington Capitals, USTA, Pontiac Motorsports, Yahoo!, AOL, Washington Post, Cleveland Clinic, BlueCross BlueShield