Walmart Holiday Hub

Walmart had been developing and running more than ten distinct campaigns from multiple agencies to promote all of their end-of-year holiday offerings. As a result, their work was inconsistent, unrecognizable and being misattributed to other big box retailers compromising their efforts. They needed a platform that could handle all of their needs and be unmistakably Walmart. But how do you create something big enough to span the entire holiday season, from Black Friday all the way through Christmas and the new year?

Our answer was to create the Walmart Holiday Hub. In one studio, with two likable celebrity hosts, Melissa Joan Hart and Anthony Anderson, we created a talk show-like format that could talk food and tech as well as last minute sales. Hundreds of pieces of content later, the Holiday Hub was everywhere, across all platforms, and was incredibly effective, helping Walmart to its best ever holiday period in history. Which is saying something.