Coke Zero came to us needing additional messaging that worked with their overarching “And” campaign, but spoke to a younger audience. Our answer was to develop work around a mindset of not having to choose, of being able to have the best of both worlds. The result was work convincing people to live life with “No More Or.” We created an intro spot starring Ken Jeong and directed by Jody Hill (Eastbound & Down, Vice Principals). We then created print and digital work to support the premise.
In digital executions, we made the messaging context relevant, making the or proposition related to the media in which it would be seen.