Dell Technologies—Circular Economy

E-waste is a growing problem. Each year, 53.6 million tons of it is created, yet only 17.4% is being recycled. Dell was realizing its need to address their contribution to this issue.

They came to us needing an anthemic, impactful film to be the centerpiece of a new site dedicated to their circular economy goals. We came back to them with a film that eschewed the typical death and destruction cautionary tales, and instead focused on an upbeat, positive look at what Dell is doing in the area of sustainability.