Only one spot in here, but it was fun and we really enjoyed coming up with the concept. In Super Bowl XLII, the NFL aired a commercial with Ephraim Salaam and Chester Pitts, telling how Pitts ended up in the NFL. It was a hit. Ephraim and Chester were recognized everywhere, went on the Ellen show and were suddenly mini-celebrities. Due to its success, the NFL wanted people to vote the following year on another great NFL story. To promote the voting process, we had Ephraim and Chester reprise their roles, only now trying to figure out how they themselves could once again win and get to tell their story. Again.